Hey guys! Look who's back! I.m not making a permanent switch back to Wikizilla, but in the spirit of the holidays, I'm doing this rant here rather than on my wiki. Anyway, you've all heard about the poster and trailer for Godzilla Resurgence (I hope) and have likely shared your thoughts on the original thread. I don't do things that way. I have to write a long and drawn out article. Lets take a look at them, one at a time.
The poster is, honestly, a little bland. I may not have liked Godzilla 2014, but I will admit they built up the reveal of their design properly. This kind of comes of as lazy. Its just a profile of the new design on a red background with white text. That's it. No building up hype with teaser/concept posters first, just slap that new Goji on red paper. Bam. Done. I do think that the design is interesting, and if it were in the correct setting and context, would be really scary, which is what they were going for. What I would do is have this profile peeking around a ruined building. Keep it all dark, so that he is hard to see, so that you have to look really hard at it, and once you see it, you'll never unsee it. Heck, remove the text so that you have no idea what it is until you see Godzilla menacingly staring back at your soul. THAT is how you market something scary. I would know. I've been into horror my whole life.
Now, don't be mad guys, but I don't like the trailer either. It's just thirty seconds of people running from something unseen. Also it was shot in dizzying shaky handheld. You know, there is an entire movie about that called Cloverfield. Now, look at Gamera's new teaser trailer. It was awesome! We see Gamera in all his glory, and get a good taste of what to expect from the special effects and the action. That was a much better way to service the fans, and introduce your main monster to new viewers. And Gamera's trailer came out before they set a release date, while Godzilla Resurgence, according to reliable sources, was in POST PRODUCTION when they released their trailer. If they're that far in production, why not use footage from the movie itself? It baffles me. I just don't get it.
Well I'd better get out of here before the lynch mobs show up. Regardless of how I bashed the publicity for the film, I'm still excited to see it. I haven't lost hope in the film just because the poster and trailer suck. In the future, I'll be posting my Godzilla related stuff right here on my little Wikizilla blog. That's it for today. Have a great day as well as a merry Christmas Wikizilla!