Simple Style and Heroic Action MonsterArts is a line of Godzilla toys made by Tamashii Nations, the Collector's division of Bandai. Some of the figure feature Effect parts, impressive accessories, and all of them feature an impressive range of articulation. All but "Godzilla 1994" have the gold Toho sticker, meaning they can go over 1,000 yen ($10, with the exception of the First Edition Godzilla and the Effect Packs). They do not have tags like the Bandai figures. The line began in the November of 2011 and has continued ever since.
Here are the figures in the S.H. MonsterArts line.
The first figure in the line, released in November 2011. The figure's first edition came with a blue Atomic Breath effect and a radiation wave base for the breath effect, but the first edition was however a limited edition and was quickly replaced with a second edition lacking accessories, and even came with a smaller box. It is based on the MogeGoji costume that appears in Godzilla vs. SpaceGodzilla.
Released December 2011, this was the second figure made. It came with a Mega-Buster Ray, an interchangeable Plasma Grenade lens, and optional flight parts. Also there was a Tamashii Web Exclusive accessory pack made that came with Garuda, Shock Anchors, and optional parts to attach Garuda to MechaGodzilla 2's back like in the 1993 film Godzilla vs. MechaGodzilla 2 There is no second edition.
The third S.H. MonsterArts figure, released in March 2012. It came with an earthy base, with crystal extruding from it and a Corona Beam.
The fourth S.H. MonsterArts figure. It comes with four separate smoke trails, Spiral Grenade Missiles, interchangeable flight mode parts, an interchangeable Plasma Maser dish, interchangeable hands, a Plasma Maser Beam, and two city type bases for his effect parts. It is based on the 1994 design from Godzilla vs. SpaceGodzilla. The U.S. release box reads "MOGUERA," with no periods in front of the letters, and a "U", while the Japanese release box reads "M.O.G.E.R.A.", with periods in front of each letter, and without a "U", implying the Japanese acronym is just Mobile, Operations, Godzilla, Expert, Robot, Aero-type. It was released on May of 2012.
Godzilla's adoptive son as seen in Godzilla vs SpaceGodzilla. This figure was released in 2012. It comes with a crystal prison.
Released from 2012-2013, as a Tamashii Web Store exclusive, this representation of Godzilla's adoptive son from Godzilla vs Destoroyah comes with two helicopters.
Released in July 2012, this figure comes with two exclusive stand bases, a perched stand, a flying stand, a Uranium Heat Beam, a Crimson Spiral Ray intended for the 1995 Godzilla, and a damaged MechaGodzilla II head. This version of Fire Rodan is based off of the costume used in the 1993 film Godzilla vs. MechaGodzilla 2.
The King Ghidorah figure, released September 2012, he comes with three Gravity Beams. It is cautioned that his wings are on uncomfortably small ball joints that must be move at their bases. It is based on the HeiseiGhido suit from Godzilla vs. King Ghidorah.
Comic-Con Explosion Godzilla
A figure with a long box, it comes with no accessories. Released February 2013.
Released in July 2013, it comes with Flying, Aggregate, and Juvenile (or Crab, as some fans call it) Destoroyah forms, and an alternate head for the Aggregate form.
The box and accessories are unknown for now. It has been released November 2013, in Japan, and will be released in the United States the following month, in December. All we know as of now is that she comes with a multi-colored light-up chest. It has also been recently confirmed that Biollante's box will be a solid cardboard box similar to Godzilla 1964's box, and she will come with no effect parts or accessories.
It comes in a tall box with a tree branch, 3 pairs of hands, a stand and a hand with Ann Darrow. Released May 2013.
It comes with nothing but a plain figure.
It comes with a dark blue jet pack and laser cannons from Godzilla Against MechaGodzilla.
Battra (adult form) from Godzilla and Mothra: The Battle For Earth is set for release on January 2014. Its box and accessories are unknown.
A Godzilla 2000 figure was spotted at Summer WonderFest. The box and accessories are unknown for now. It will be released December 2013.
A Mothra figure was shown at Summer WonderFest. Release date is April 2014.
A fixed sculpt prototype of Godzilla 1989 has been shown alongside the S.H. MonsterArts Biollante at her reveal and recently at the Akiba Showroom in Japan. Aside from a placard indicating it would be an S.H. MonsterArts figure if released, no information about it is known at this time.
A prototype of Gigan 2004 was revealed at Tamashii Nation 2013. No price or release date was revealed.
The prices for the figures known thus far. The MSRP in the dollar amount is the price that is established by the distributor of the S.H. MonsterArts figures in the United States, Bluefin Distribution. They are released at various times and, due to the ever changing yen to USD conversion, there is no direct conversion of the price. For example, the exchange rate at the time Godzilla was released was different when King Kong was released, resulting in different prices.
- Godzilla - $67.99 or 5,775 yen
- MechaGodzilla 2 - $79.99 or 6,825 yen
- SpaceGodzilla - $83.99 or 6,500 yen
- Godzilla Effects Pack - $26.25 or 2,625 yen
- Garuda Pack - $26.25 or 2,625 yen
- M.O.G.U.E.R.A - $84.99 or 8,400 yen
- Little Godzilla - $42.99 or 3,465 yen
- Fire Rodan - $42.99 or 3,700 yen
- Godzilla Junior - $50.99 or 4,200 yen
- Burning Godzilla - $86.99 or 7,140 yen
- Destoroyah - $149.99 or 12,050 yen
- Comic-Con Explosion Godzilla - $55.00 (item not released in Japan)
- King Kong - $64.99 or 5,775 yen
- King Ghidorah - $124.99 or 10,290 yen
- Destoroyah Evolution Set - $86.99 or 8,400 yen
- Godzilla 1964 - $64.99 or 6,090 yen
- Kiryu - $96.99 or 9,700 yen
- Biollante - $229.99 or 23,100 yen
- Battra - $64.99 or 6,300 yen
- Mothra - 6000 yen
- Godzilla 2000 - $74.99 or 7,560 yen