FIAT is an Italian automaker under Fiat S.p.A. and a sponsor of Legendary Pictures' Godzilla.


FIAT has made one Godzilla commercial.


Godzilla is rampaging through the city and eating small cars. A group of people in a FIAT 500L trying to get away get Godzilla's attention and Godzilla tries eating it but starts choking on the car and spits it out, the car being bigger than it looks on the outside.


Staff role on the left, staff member's name on the right.

  • Agency   The Richards Group
  • Production Company   MPC Creative
  • Directed by   Dan Marsh, Jake Montgomery
  • Production/VFX Managing Director   Andrew Bell
  • Production/VFX Executive Producer   Asher Edwards
  • Agency Creative Group Head/Writer   David Canright
  • Agency Creative Group Head/Art Director   Lynda Hodge
  • Brand Principal   Dave Allen
  • Brand Managers   Christy Diesel, Meghan England
  • Brand Manager/Cars   Chris Siminski
  • Agency Producer   Jenny Wolk
  • Live Action Producer   Zak Thornborough
  • Production Supervisor   Mike Montenegro
  • VFX Senior Producer   Juliet Tierney
  • VFX Supervisors   Andy Boyd, Jake Montgomery
  • Grade   MPC LA
  • Colorist   Mark Gethin
  • Editorial   Cut & Run
  • Editorial Post Producer   Remy Foxx
  • Editor   Stacy LeVan @ Cut & Run
  • Edit Assistant   Christopher Kasper @ Cut & Run
  • VFX Team   Brendan Smith, Jackie Cooper, Brinton Jaecks, Jadan Duffin, Richard Spriggs, Ian Wilson, Floyd Raymer, Tyler Lancaster, Corinne DeOrsay, Tim Kafka, Daniel Ahrens, Ben Sartory, Kristen Eggleston, Jonathan Vaughn, Charles Tripp, John Kunz, Arrev Chantikian, Zach DiMaria, Michael Lori, Aaron Hamman, Eric Mattson

The FIAT brand stands for discovery through passionate self-expression. It encourages people to be in charge of their lives, live confidently and celebrate the smallest of things with infectious excitement. That philosophy is embodied by the North American introduction of the iconic Fiat 500 or Cinquecento ‹ a small car that lives big. Italian at heart and rooted in a rich heritage, the Fiat 500 is synonymous with modern, simple design blending form, function and a pride of ownership that is genuine. The FIAT brand portfolio in North America continues to expand. In 2013, the FIAT brand launched the high-performance Fiat 500 Abarth Cabrio, the fully electric Fiat 500e, the Fiat 500L and Fiat 500L Trekking.



FIAT 500L - GODZILLA - TV Commercial HD

FIAT 500L - GODZILLA - TV Commercial HD


  • The exact same models used for Godzilla in Godzilla 2014 were used in this commercial.

External Links

Film Godzilla (GalleryVideosSoundtrack)
Marketing Godzilla - Comic-Con 2012 TrailerGodzilla - Official Teaser TrailerGodzilla - Official Main TrailerGodzilla - International TrailerGodzilla - Asia Trailer

It Can't Be StoppedI Can't Believe This Is HappeningWhatever It TakesCourageExtended LookNature Has An OrderYou're Hiding Something

Kaiju GodzillaMUTO
Cast and Characters Joseph Brody (Bryan Cranston) • Sandra Brody (Juliette Binoche) • Ford Brody (Aaron Taylor-Johnson) • Elle Brody (Elizabeth Olsen) • Sam Brody (Carson Bolde) • Ishiro Serizawa (Ken Watanabe) • Vivienne Graham (Sally Hawkins) • William Stenz (David Strathairn)
Staff Gareth EdwardsThomas TullJon JashniMary ParentBrian RogersMax BorensteinDavid CallahamPatricia WhitcherAlex GarciaYoshimitsu BannoKenji OkuhiraSeamus McGarveyOwen PatersonBob DucsaySharen DavisJim RygielAlexandre Desplat
Godzilla: Awakening Godzilla: AwakeningGodzillaShinomura
Books Godzilla: AwakeningGodzilla: The Official NovelizationGodzilla: The Art of DestructionGodzilla: With Light and Sound!
Websites Godzillaencounter.comGodzilla Encounter AppGodzilla
Toys and games Bandai Creation's Godzilla 2014 Toy LineJakks Pacific's GodzillaNECA's GodzillaGodzilla: With Light and Sound!Godzilla: Smash3Godzilla: Strike ZoneGodzilla: Crisis DefenseS.H. MonsterArtsGodzilla EggsBattle SpiritsGodzilla (2014 video game)
Partners and sweepstakes SnickersFIATMikadoSweepstakes
Scrapped elements RokmutulPterodactylJune 2012 screenplayUnnamed multi-legged monster